The world’s largest trade fair for bathrooms, building services, energy, airconditioning technology and renewable energies took place in Frankfurt am Main, from 10–14 March 2009. Organized by Messe Frankfurt, the fair was celebrating its fiftieth year and welcomed 2,400 German and international exhibitors. A complementary program turned the spotlight on design trends, sustainability and energy-saving products.
The Bathroom Experience: Water for People provided comprehensive coverage of advancements and trends in the world of bathrooms with a focus on new technology and a fresh design aesthetic. A special event was the Blue Responsibility campaign organized by the VDMA Fittings Association and the German Sanitation Industry Forum, which dealt with water sustainability practices. Many manufacturers exhibited products that considered water conservation, recycling and hygiene.
The Design Plus competition awarded products for their function and aesthetic qualities. Many of the thirty products that received the Design Plus seal made use of new technology and materials. The products aimed to genuinely improve everyday life through additional convenience, comfort or energy efficiency. The World of Installation Technology and the Building, Energy and Air Conditioning Technology show ran concurrently with the Bathroom Experience.